Monday 13 May 2013

SKATEBOARD ARTIST JOB ROLE



The illustration job role we were giving was skateboard/ surf artist.
 This job role consists of designing: skateboard/ surfboard, graphic design, t shirts, stickers, creating a websites etc.
here are some examples of skateboard graphics




Santa Cruz is a perfect example of a professional, well known Skateboard brand. His style is very bold, crude and is sick. The illustrator and graphic designer for this brand is Lucas Musgrave, who is also the Art Director and Brand Manager for Santa Cruz Skateboards as well as a contributing artist to Creature Skateboards.



another example of an illustrator who had designed graphics for skate boards is Jon Contino.
a designer form new york. 


here are the decks he designed for the company 'flip'
he is not known for designing skateboards and doesn't skate himself, but his style was appropriate for the skateboarding industry. this shows that not all skate graphics have to be designed by people who have grown up around skating. 



its hard to pinpoint a style that would not work as a skate graphic because in recent years everything has been covered. but there are specific styles that are reproduced more than others, popular images likes skulls flames ,graffiti, and radical colours. 





 Here are two completely different styles and how they would suit specific types of target audience. 


Illustrators like Santa Cruz and Jon Contino are linked to popular retail brands such as Route One and SS20 to widen their network and become more known. This would also link to product design and merchandise to try and sell their brand further. Products such as T-shirts, clothing, stickers, bags, shoes etc. 
they would also consider ways to sell their products by acknowledging methods e.g. discount prices, buy one get one free, and exchanges.

To start a skateboard business you would have to create a website to spread your work.




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