Thursday 16 May 2013

SWOT Analysis

Illustration Student in Plymouth

Strengths

  • Drawing skills, lines, tones and idea generated
  • Specific style
  • Decent at digital work (Photoshop)
  • Art and Language skills
  • Presenting, speaking in front of people
  • Analysing, criticize
  •  Screen print
  • Maintain motivation

Weaknesses
  • Writing, wording things
  • Explaining
  • Use Illustrator
  • Not fully confident on Photoshop
  • Lack of facilities (need Mac Book Pro)
  • Rely on College facilities too much
  • Easily distracted

Opportunities
  • A lot of student opportunities
  • Emails from College for opportune jobs etc.
  • Style suits what I want to do, show industries
  • Sell work/ art fairs
  • Galleries, exhibition visits
  • Blog, website promotion
Threats
  • Financially could be in threat, debts
  • Lack of equipment e.g. Mac, Photoshop, printer, scanner outside of the College
  • Competition for target job
  • Facilities that stop working, breaks down or fully booked
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Comic Book artist

Strengths
  • Digital art (Photoshop)
  • Drawing skills
  • Imagination/ creativity skills
  • Motivation to business
  • Quick at drawing

Weaknesses
  • Lack of facilities like paper, book making etc.
  • Knowledge of industry
  • How to start
  • Printing resources
  • New to the job role

Opportunities 
  • Getting know for work
  • Could lead to further success e.g. TV shows, film, products, toys
  • Long term in comics, episodes and series, which means steady income
  • Collaboration with other artists or specialists like e.g. toy makers
  • Become an in house artist

Threats
  • Story or comic not as affective so lack of interest in the target audience
  • tough competition with big, mainstream companies like Marvel and DC
  • Lack of business and industry knowledge
  • No investment, lack of income

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Skateboard artist

Strengths
  • Specific style for skateboard designs
  • String with image making and creativity
  • Screen printing
  • Digital art
  • Quick at drawing
  • Motivated
  • Hard working

Weaknesses
  • Lack of facilities, sand paper etc.
  • Need to be more focused
  • Explain deigns
  • Industry knowledge
  • How to start

Opportunities
  • Promoting work
  • Getting known
  • Links to other companies
  • Earn money
  • website promotion
  • Sell or links with professional skaters
  • Sell other products e.g. T shirts, Bags etc.

Threats
  • Copy right designs
  • Tough competition with other brands
  • Facilities to mass produce
  • Lack of knowledge could lead to threat to business

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